Sunrise Phase
Who can register: Trademark holders only
Purpose: Protect intellectual property before public access
Requirements: Must be registered with the Trademark Clearinghouse (TMCH)
Process:
- Domains matching registered trademarks can be claimed
- If multiple claims exist, names may go to auction
- Pricing is typically higher due to exclusivity Why it matters: Ensures brand protection and prevents cybersquatting
Landrush Phase
Who can register: Anyone (no trademark required)
Purpose: Early access to premium or generic names before general release
Process:
- Registrations may be auctioned or first-come, first-served
- Often priced above standard rates
- Premium domains may be withheld or sold separately Why it matters: Strategic chance to secure high-value names before competition intensifies
General Availability (GA)
Who can register: Open to the public
Purpose: Full public access to remaining domain names
Process:
- Registrations are processed immediately
- Standard pricing applies
- Claims period may notify trademark holders of matching registrations Why it matters: Final phase to secure names, but premium options may be limited
Sunrise Phase is scheduled to end on 27 October 2025. This is the final date for trademark holders to secure domain names that match their registered marks before the extension enters broader registration phases.
| gTLD | Expected Phase | Use Case Description | Strategic Value |
| .eco | General Availability | Environmental organizations, green startups, sustainability advocates | Signals eco-conscious branding; ideal for CSR initiatives and ESG-focused firms |
| .music | Sunrise Phase | Musicians, labels, streaming platforms, music educators | Highly brandable for artists and music services; protects IP in entertainment |
| .hotel | Landrush Phase | Hospitality businesses, booking platforms, travel agencies | Premium visibility for hotels and tourism brands; geo-targeting potential |
| .kids | General Availability | Child-focused content creators, toy brands, educational platforms | Enhances trust for family-safe content; regulatory alignment for child audiences |
| .health | Sunrise Phase | Healthcare providers, wellness brands, medical tech firms | Builds credibility in health sector; useful for telemedicine and pharma |
| .sport | General Availability | Sports teams, leagues, fitness brands, event organizers | Ideal for fan engagement, merchandise, and sponsorship visibility |
| .bank | Landrush Phase | Financial institutions, fintech startups, regulatory bodies | High-trust domain with strict verification; boosts consumer confidence |
| .design | General Availability | Designers, agencies, creative portfolios | Strong visual identity; versatile across industries from fashion to UX/UI |